How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 13:18
People
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
Good marketing is doing this well.
Processes
Do you think that Airbnb is destroying neighborhoods throughout the US?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
Price
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.